Ben Merrell has been a tattoo artist for eight years. He describes his profession as who he is.
As the popularity of tattoos grows, so does the perception. Merrell is aware of the changing industry and hopes to change with it.
What used to be considered a sign of rebellion only worn by prisoners or sailors is now attracting the attention of media, celebrities and people from a variety of professions.
Tattooing is more popular than ever and is being seen as living art.
CTV Reporter Elizabeth Drolet gets a closer look at the tattoo profession as Ben shares his thoughts, as well as, his passion for tattooing.