From pizzas to ski passes, companies around Fort Collins and Colorado are offering big deals for broke students.
Boettcher Concert Hall, the center for Denverâ€™s symphony orchestra, has taken up the cause of the poor studentâ€™s plight. Students who show up the day of a show can receive a ticket for just $10, thatâ€™s $58-$77 off the standard price.
â€œWe try to promote education of the symphony to younger audiences to get them involved,â€ said Rob Halgren, a patron sales associate at the Boettcher Concert Hall.
Halgren said they generally sell between 30-50 student tickets at each show.
But perhaps a more popular destination for college students this upcoming season can be found just over the hill.
One of Coloradoâ€™s oldest ski resorts, Winter Park, offers a college student season pass for $120 less than the comparable season pass.
â€œWe understand that college students are on a tight budget,â€ said Mistalynn Lee, the resortâ€™s communications manager. â€œWe want to cater to them so that they can enjoy Winterpark, Copper and Steamboat.â€
But according to Kelly Martin, an assistant professor of marketing, companies usually have more than one motive for targeting college students.
â€œPart of what we talk about in marketing is the lifetime value of the customer,â€ Martin said
Martin said many companies try to target college students in an effort to foster a long-term business relationship. This is especially true for companies with a college educated client base.
But Martin did add that many of these companies genuinely want students to be able to â€œenjoy and participate in their services.â€
For Jason Hammer, the owner of a Black Jack Pizza in Fort Collins, this is nothing new: Blackjack has been offering student discounts since 1985.
â€œWeâ€™re just trying to help them [students] out.â€ Hammer said. â€œWe drop the price down for themâ€
By showing their student IDâ€™s, students can receive up to 40 percent off of items in Fort Collins, Boulder and Greeley.
BlackJack isnâ€™t alone. Various restaurants around Fort Collins will drop their price at the sight of a CSU ID.
Jerome Oddo, director of sales and marketing at the Hilton in Fort Collins, said they offer $7 lunches for CSU students because theyâ€™re â€œtrying to market to the student budget.â€
For a complete list of companies that offer student benefits, visit housing.colostate.edu/ramcard.
Collegian writer Erik Carman can be reached at email@example.com.
- Presenting a Student ID at various places around town will knock some digits off your bill
- At BlackJack pizza, students can save up to 40 percent
The Hilton hotel offers a special menu for those in college, everything is $7
- Students visiting Denver can receive big discounts at certain venues, such as the Boettcher Concert Hall
- Ski resorts are slashing prices in half for college students seeking season passes