Home-field advantage can win or lose a game.
If an opposing team's offensive lineman can't hear his quarterback yelling calls over the roar of the 12th man and draws an offside penalty late in the fourth quarter, it could cost his team the game.
This is an asset CSU has been missing, but that could soon change.
The CSU athletic department has just acquired the services of the Leffler Agency, a marketing company that was hired to increase season-ticket sales.
Sold-out football stadiums are a necessity for any major college. Having thousands of students, faculty and community members draped in their school colors, screaming at the top of their lungs and cheering their team to a victory is one of the best things about college sports.
While a winning record would also help get fans out to games, the Leffler Agency might be just what CSU needs.
If every seat at Sonny Lubick Field at Hughes Stadium can be filled, it could get the Rams back on track and keep them on track. With one of the best coaches in the country in Sonny Lubick, CSU could find itself in top-25 polls in the near future. But it needs fans to back it up. With help from the Leffler Agency, hopefully it will get it.
Then maybe people can start going to games and debating who made the best play or which bowl the Rams will be in instead of whether or not they can buy a beer once they get there.