A jousting arena, life-size tricycles and free food and prizes
combined to entice students to the Lory Student Center Plaza to
learn more about financial responsibility.
The Creative Associates in Marketing Ventures, CAM, held a
capstone event, “A Credit Affair to Remember,” to help students
learn more about good credit on Tuesday.
The event involved tables that students could visit to learn
about good credit and have a card punched that allowed them to
participate in the games, get free food and win prizes.
CAM Ventures is a student-driven marketing firm developed as
part of the social-marketing seminar taught by Kathleen Kelly,
marketing professor at CSU.
“Social marketing revolves around having students apply their
marketing skills to a social issue,” Kelly said.
Kelly’s class has partnered with EdVenture Partners and Citibank
to provide an opportunity to work on a social issue. Citibank gave
CAM Ventures $2,500 to use for its credit-education campaign.
Building strong credit is important to students because they are
prime targets for credit card companies, Kelly said.
“College students often get into debt at a young age,” Kelly
said. “It’s important for students to step back and realize (a
credit card) is not the same as cash.”
Ashley Nelson, a sophomore speech communication major who
attended “A Credit Affair to Remember,” thinks that educating
students about credit is important.
“I have a lot of friends who are college students and who
already have bad credit after one year,” Nelson said.
In order to help prevent this, CAM Ventures has been creating
fliers, chalking the Plaza and doing media advertisements to
promote the event. It is continuing the financial education by
creating posters informing students about a Citibank Web site.
As part of the project, the group has had to go through Citibank
for approval. Kelly found that this was one of the most challenging
things for the students.
“Approval can take up to two weeks,” Kelly said. “That’s
frustrating for them, but that’s realistic.”
This reality, although challenging, is also what some students
have found most beneficial about the class.
“The goal of the social marketing class is to give a us
real-world experience in the classroom,” said Julie Loustalet, a
senior marketing and finance major. Loustalet is the public
relations department head for CAM ventures. “In other classes you
have projects, but never really get to implement them.”
The students have also learned how to work together better.
“The biggest thing I’ve gotten is knowing that I can’t do it
myself,” said Jessica Barbara, a senior marketing major who is the
advertising and sales promotion head. “I’ve noticed the value of
Kelly also noticed the way students in the class work
“It’s really nice to hear students talk about the relationships
they’ve developed,” Kelly said. “I feel really proud of how they’ve