GG Boutique: Where clothes create family

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Mar 312013
 

Author: Kendall Greenwood

GG Boutique

GG Boutique is located at 204 West Laurel. Photo by Logan Martinez

Walking into GG Boutique you will be greeted by a plethora of colorful designs. The staff will be friendly and you will get honest opinions about what you are trying on. GG Boutique goes beyond a store mentality by making you feel welcome.

GG Boutique, a women’s clothing store in Fort Collins, opened its doors on Aug. 23, 2012 by owner Laura Ludwin, 37, with the goal of offering customers more than clothes. Ludwin wants store-goers to have an experience.

“I want to offer our customers an experience where they walk in and find [GG Boutique] to be a happy place,” Ludwin said. “[I want them] to find something that makes them feel good without having to spend all the money they have.”

One way GG Boutique achieves this is with the items they stock.

“What you see when you open a magazine is what we aim to have here at an affordable price,” Ludwin said.

New items are on the floor every day. This is what sales associate Julia Chenoweth, 41, enjoys most about the store.

“I think that always makes it fun and fresh, not only for the customers, but for [the staff] as well,” Chenoweth said.

Emily Davies, a 20-year-old CSU sophomore, shops at GG Boutique because she knows she will find unique items.

“If you go in once a week, there is [always] something different,” Davies said. “And, [even though] I know a lot of people shop there from CSU, there is a good chance no one else will have what you [buy].”

The atmosphere created by the staff also makes this store different. For one, the employees refer to themselves as “Team GG.” They have created a family, which Chenoweth embodies when helping customers.

“We try to get a feel for what it is they are looking for and what their style might be,” Chenoweth said. “[So we will] be able to suggest things in the store they might like.”

Davies has seen this herself.

GG Boutique Dress

GG Boutique has a selection of dresses and other contemporary womens’ fashion. Photo By Logan Martinez

“It’s not one of those retail stores where it’s like, ‘Hey do you need help, hey can I help you with that, you should really buy that,’” Davies said. “They’re like, ‘yeah that looks good on you.’ It’s not pushy at all.”

GG Boutique started with the family in mind. Ludwin named the shop after her grandmother.

“I was extremely close with her,” Ludwin said. “I [even] have her chandelier and dress in the store.”

GG Boutique stays connected to their customers with their Facebook page, where they hold giveaways every Monday, so customers can win gift cards, and post new looks.

Davies tries to go to GG Boutique every other week.

“I always get compliments on the stuff that I buy there,” Davies said. “It is a little pricey because it’s a boutique, but [the clothes] are really good quality. [The items] will last me a long time.”

The shop is located at 204 West Laurel St.

Ludwin said she enjoys being able to sell colorful outfits to all generations.

“They can all find something here,” Chenoweth said.