Oct 092012

Author: Lena Howland


A launch of a new Apple product means big business for one Fort Collins company.

Since the launch of Apple’s iPhone 5 on September 21, OtterBox has sold millions of protective cases.

The company’s Product Development Team primarily used online research by watching the same blogs that consumers do in order to estimate the features of the new device.

Long hours, countless designs and hard work led to the development of the OtterBox iPhone 5 case which launched the same day as the phone.

The high demand of the product led the company to hire more employees from the Northern Colorado area and brought in business partners from all over the world.

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