In 1976, Gerald Ford was president, a gallon of gas cost 59 cents and Doug Beavers opened his grocery store on the corner of Shields Street and Mountain Avenue.
Now, 35 years later, Beavers Market still serves the Fort Collins community by bringing it products like fresh produce, local dairy and â€œthe best cuts of meat in town.â€
â€œWe definitely try to carry as many local products as possible,â€ Doug Beavers said. â€œThatâ€™s what our customers come here for.â€
A normal day for Doug Beavers starts almost before the sun rises, when trucks come in to unload groceries. Throughout the day he places orders for food he will need to restock in the coming days, and works out advertisement schedules.
â€œI spend a lot of time back here in this little office, doing the things that an owner has to do,â€ he said.
Beavers recalled times when there were no computers, and markets were run with a cash register and good book keeping, much like his fatherâ€™s store, the original Beavers Market in Nebraska.
â€œSometimes I wish there were no computers,â€ he said. â€œIt makes some things easier, but complicates so many others.â€
Beavers has built a reputation among the community that is showcased in their slogan: â€œSimple â€¦ Beavers is: Closer, Faster, Easierâ€.
That reputation has kept customers coming in for the last 35 years.
â€œWe have regular customers who come in for whatever it is they canâ€™t find elsewhere,â€ Beavers said. â€œWe unquestionably rely on repeat business.â€
One such customer is Abbey Boeding, 29, from Iowa City, who has been shopping at Beavers for two years.
â€œWe live in the area so itâ€™s close and very convenient for us,â€ Boeding said.
Boeding comes for the products from Morning Fresh Dairy, a Fort Collins dairy farm, and their delicious doughnuts that are made at local bakeries like Fiddletown and Schmidtâ€™s.
When asked why their meat is better at Beavers Market, George Epstein, butcher, said, â€œThe meat we get is better quality, we cut it carefully to get better cuts, and customers have come to trust the quality we provide.â€
Epstein has been working at Beavers since 1979 and has come to enjoy his position at the market.
â€œIâ€™d have to say what I like most about it is the family atmosphere here,â€ Epstein said. â€œAnd that extends to the customers as well.â€
â€œItâ€™s really more than just a store,â€ Epstein said. â€œItâ€™s a family and a community.â€
Justin Rampy can be reached at firstname.lastname@example.org.