Dec 092010
 
Authors: Justin Rampy

All CSU sporting events are free for students to attend, but to experience a bit of culture at the newly renovated University Center for the Arts, or UCA, it’s going to cost them.

The Fall of 2008 marked the first time the newly renovated UCA raised ticket prices to compensate for inflation.

“Production costs are going up. For example, Hurricane Katrina raised the price of wood around the country, and that impacts the price of our sets that are primarily made of wood,” said UCA Marketing Manager Jennifer Clary.

This included raising student prices by around $2 per ticket. The new student prices for UCA tickets are:

  • $7 for music concerts (not including opera),
  • Between $8 and $11 for dance recitals, and
  • $9 for most main stage theatre performances.

Public prices vary between each department’s performances. Adult prices normally cost $4 to $5 more than student prices. For theatre performances, they are double the student price.

As an attempt to involve the youth of the community in the cultural experience the UCA has to offer, children aged 2 to 17 can see music performances for $1.

Additionally, the box office at the Bohemian Complex was expensive to build, Clary said, and must be staffed. Therefore, will-call orders –– which are picked up at the box office –– have a $2 fee attached to them, and ticket orders purchased at the box office have a $3 box-office fee.

Clary said students have the option of buying and printing their own tickets online to avoid box office fees.

Revenue from UCA ticket sales goes to the marketing department, box office staff and theater staff working the event and the theater, music or dance department that puts on the performance.

In addition, all revenue-generating events at CSU are required to return 22.5 percent of sales revenue back to the university’s general fund, which includes all UCA ticketed events, according to Sheryl Highsmith, the assistant director of art at UCA.

This includes all CSU athletic events that generate revenue.

The difference is that almost all athletic events rely on community ticket sales to generate the revenue necessary to cover each of their respective fiscal responsibilities according to Zak Gilbert, director of media relations for Rams Athletics.

That means students get in free to every CSU-affiliated sporting event that takes place in Fort Collins, but those organizations are still responsible for their own expenses, including the 22.5 percent of sales revenue that goes back to CSU.

Community prices for CSU sporting events are:

  • Men’s basketball: Adults $12-15, Youth $8,
  • Women’s basketball: Reserved $8, Adults $6 and Youth $4, and
  • Football: Adults $25-30 and Youth $15.

CSU student fees paid for more than half of the renovations to the old Fort Collins High School building, which the university acquired in 1995, according to Clary.

The fees were approved by the Associated Students of CSU in the spring of 2005 and provided $29.6 million of the $43 million needed for the construction of the new facilities located across from main campus at 1400 Remington St.

According to the UCA’s grand opening press release, the construction included five “state-of-the-art” performance venues and two museums along with complete renovation of the building.

In addition, in the Spring of 2010 the School of the Arts requested an additional $5.88 per student in student fees each year to cover new jobs and increasing production costs. The Student Fee Review Board approved this increase and now students pay $18.24 in student fees for the School of the Arts.

Clary said she and the marketing department do their best to let students that know about performances through advertising. But the lack of presence the arts departments hold on campus, along with rising ticket prices, has made the arts difficult to access for many students.

The Collegian conducted a Student Voice survey that lasted six days and received 267 responses.

About 67 percent of respondents said they have never paid to see a performance at the UCA. Another 78 percent said they have yet to see a performance this semester.

About 87 percent said that if they forgot to buy and print their tickets online, they would not pay the $3 box office fee.

On the other hand, almost 69 percent of respondents said they have been to one or more CSU athletic events this semester alone.

According to Clary, however, ticket sales are on the rise, and the UCA has hope that students will come see performances.

“This is the students facility,” Clary said. “They helped pay for it and we want them to be able to access it,” Clary said.

Staff writer Justin Rampy can be reached at news@collegian.com.

 Posted by at 5:25 pm

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