Apr 082010
Authors: Nic Turiciano

Moby Area will be flooded with students and concertgoers alike Sunday night to see alternative rockers Pepper and Red Jumpsuit Apparatus –– the culmination of the Association for Student Activity Programming’s Spring Concert campaign.

But planning for the often-debated concert began more than six months from Sunday.

Large portions of the student body enjoy ASAP’s yearly concerts, but while selection of bands is often discussed, the means by which campus obtains these acts are not.

When ASAP began planning this year’s concert in October, they started by surveying 5,000 students, asking which genre they want to hear the most. The top response was alternative rock.

Then, for the first time, students were allowed to choose from a list of bands, voting through RAMweb.

In the past, however, choices were made by a committee selected by ASAP, said Mary Branton-Housley, the assistant director for Campus Programs.

From there, ASAP contacts a “middle man,” or someone in the show business industry who can connect the student organization to the performers.

In particular, ASAP deals with Ary Nisnan, who has been in the music industry for 15 years. He has worked with ASAP in the past, but this year was his first time finding acts for the Spring Concert.

“You need to know the artists well and what they are looking for, and you surely need to know the agents, managers and team to help land the band,” Nisnan said. “I think it’s also important to continually do your research on things such as pric ing, airplay, routing and the like.”

Even with the help of the “middle man” like Nisnan, securing the top-voted performer is never a guarantee. Many times, the first choice is unavailable for a host of reasons like touring conflicts and problems with pricing, said Brooke Cunningham, concert coordinator for ASAP.

For example, the spring 2007 performer Common was the second-choice pick, and spring 2006 performer Yellowcard was the third choice. This year’s headlining performer, Pepper, was the fourth pick.

“In a perfect world, things would stay consistent, and all of the information would be available when we start the process,” Cunningham said. “So when we started in October, all of the bands we chose were completely viable options. And then, come February, all of the sudden they’re not anymore. That’s something that is completely out of our control, and that just stinks.”

Once a band confirms on an offer, the contracting process takes place in order to secure them as the performing act. Issues such as indemnification –– who is liable for what, security requirements, cancellation clauses and Colorado law –– are settled as a part of the contracting process.

After the contracts are settled, staffers work an average of 15 hours per week, in addition to schoolwork and second jobs, from February to April to set up marketing, security and other provisions, according to an ASAP release to the Collegian.

“It all ends with the ASAP staff working 23 hours the day of the concert, utilizing over 50 student volunteers throughout the day,” the release said.

The 2010 Spring Concert will take place Sunday at Moby Arena. Doors open at 6:30 p.m. For more information, visit http://asap.colostate.edu/spring-concert.aspx.

Staff writer Nic Turiciano can be reached at verve@collegian.com.

Attend the concert
Ticket Prices: $12 CSU student general admission ticket, $18 CSU student floor ticket, $28 public ticket
Where to purchase: Online at http://www.csutix.com or at the Campus Box Office in the Lory Student Center
Time and place: 6:30 p.m. on Sunday at Moby Arena

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