Mar 012006
Authors: Hailey McDonald

If you thought the craze over Lil' John wannabe rappers was over, you were wrong. Virgin Records is about to introduce its latest Hip-Hop product, Dem Franchize Boyz . The four-some is from Westside Atlanta and produces the stereotypical image of most new-age crunk music.

They have clever names like Jizzal Man, clothing about nine sizes too large, diamond studded teeth and everything on their merchandise is purposely misspelled.

Their debut album, "On Top of Our Game," is produced by the well-known Jermaine Dupri, but Dem Franchize Boyz fail to live up to many of Dupri's other projects. Sure the Boyz can rhyme, but so can Aaron Carter.

The beats are fairly awesome, but most likely attributed to Dupri's genius. The group is all-around unimpressive, but will probably be semi-popular with the rap crowd for a short time.

Most of the songs brag about fame they haven't yet obtained, and all sound too similar to enjoy. They do have some notable appearances from Dupri, Da Brat and Bow Wow that may make a couple tracks worth listening to. However when it comes to quality and talent, Dem Franchize Boyz are left wanting.

Keep an eye out for their video, "I Think They Like Me."

1 rammie

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