Nov 112004
Authors: Sarah Rawley

Thirty-six is the magic number for snow lovers today.

Keystone is opening with 36 hours of consecutive skiing and

riding sponsored by SoBe No Fear Energy Drink.

“Everybody should come on up and kick off the season the right

way,” said Steven Mullin, an employee at Keystone Resort.

This inaugural event is the first time Keystone will feature an

all-night party, incredible lodging and lift ticket deals, as well

as a fun competition for a cash prize of $3,600.

“We wanted to do something unique and memorable for opening,”

said Elizabeth Tobias, event manager for Keystone Resort. “Keystone

and Loveland are always the two challengers for first open, but

because A-Basin now makes snow, we wanted to go for a fun,

out-of-the-box opening day promotion.”

With top-to-bottom skiing open on a few runs, as well as rails

and the A-51 terrain park, Keystone is offering more than just one

way to enjoy the opening of the ski season.

“Come out and enjoy the novelty of skiing at 2 in the morning,

or put together a team of two, three or four people. The goal is to

have one member ski one run per hour for the 36 hours, to be

entered in a drawing for $3,600,” Tobias said.

There is something for everyone, however, not just for the

die-hard skiers and snowboarders.

“It’s not (so) much a hardcore marathon, but more of a 36-hour

party,” Mullin said.

The first ski lift at 8 a.m. Friday will kick off the event with

complimentary donuts in the lift line and will stay running until 8

p.m. Saturday. Afterward Keystone is throwing a grand finale party

with live music, drink specials, prize giveaways and the Grand

Prize of $3,600.

Not only are the slopes going to be a happening place, but the

village will also be lit up all night with local bar, the Green

Light, open all 36 hours playing Matchstick production movies and

offering food and drink specials.

A special “$36 for 36 hours” lift ticket is available at the

River Run lift ticket window today and Saturday. Special lodging

rates are available for $36 per person per night for hotel rooms at

the Inn at Keystone or condos in River Run.

“A lot of people are taking advantage of this unheard of deal,”

Tobias said.

Teams competing pay $199 for an entry of two, three or four

people, including the condo in River Run.

Several teams from CSU are already registered, with a mixture of

families and other college students. This event is projected to

“definitely attract the college age,” Mullin said. “The hard-core

skiers who can stay up late are the kind of kids to appeal to.”

For those who have never skied under the lights and stars,

Keystone is one of the only resorts that specialize in groomed

corduroy for the night’s pleasure.

“I think there are better conditions at night,” said Ledlie

Mosch, president of CSU Snowriders. “The colder conditions make the

snow faster.”

Other activities happening during the 36 hours will take place

at the base of the gondola under the heated headquarters tent, with

free Starbucks coffee, SoBe No Fear, KSMT live music and more, as

well as random giveaways every hour at the top of the gondola.

If the kickoff celebration is as successful as anticipated, look

for it in years to come.

“We are liking the uniqueness of it,” Tobias said. “I can

definitely see a rendition version next year.”

 Posted by at 5:00 pm

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