To the proprietors of the Colorado Harmony Market, calling the
enterprise a grocery store is similar to saying a choice cut
rib-eye is “just a piece of meat.”
The market has unique elements, products and goals that separate
it from other “grocery stores.”
The market is actually four entities under one roof: Long Family
Farms, Fiona’s Delicatessen, Harmony Co-op and Harmony Farms
Foundation. Each store operates mutually but separately in the
building at 1001 E. Harmony Road.
The market’s goal is to provide a farmers’ market-like setting
that can be frequented by customers year-round.
The businesses within the market are separated not only by walls
but also by the products they exclusively produce. The commitment
to supporting local farmers, ranchers and other local
food-production businesses is the common bond the businesses
Long Family Farms is owned by John Long and provides fresh meat
and seafood to the market. Long has been in the meat business for
48 years and raises pigs that provide the store with many of its
pork products. Long said the store operates on the protocol that no
meat will contain antibiotics, hormones or have consumed food or
water that has contaminants. Long’s, like the other stores in the
market, gets all of its meat from local ranchers.
“The meat is all raised on small family farms, not in
confinement,” Long said. “We preserve the identity of the
To preserve the identity of the product, Long attributes each
product in his store to its individual rancher. Long also said that
an average portion of ground beef purchased in a chain grocery
store could contain meat from up to 1,592 cows, where as in his
store, one portion of ground meat comes from one cow.
“(Long’s) is the best butcher shop I’ve seen in a long time,”
said Allen Stahla, Fort Collins resident and market shopper.
“(It’s) good grass-fed beef that tastes good.”
The Harmony Co-op provides the produce for the market. The co-op
also strives to get as many of its goods from local growers as
possible. Currently only tomatoes, cherries and lettuce are locally
grown, but Chuck Fox, the co-op general manager, estimates that
once the Colorado harvest season arrives in July, 80 to 90 percent
of its products will be locally grown.
“We have unique products because we favor local products,” Fox
said. “Plus they’re just better products.”
So far Fox has been pleased with the response from the local
“I had no idea how people would respond to this. It just touches
something in their head and in their heart,” Fox said. “It means
much more to them when (customers) learn what we’re about.”
Some products the store provides that come from Fort Collins
include soaps, cheeses from Bingham Hill, Nita Crisps, salsas and
Fiona’s Delicatessen also operates in the market. Fiona’s bakery
and catering services in Old Town are now available to south Fort
Collins via the market.
While Long’s and the co-op provide local goods to consumers,
Fiona’s owner Elizabeth McBryde said Fiona’s is working to be a
producer of local products.
One of McBryde’s central motives for participating in the market
was an interest in supporting nonprofits through the market’s
“So many of these nonprofits do a lot of their fundraising with
food and we want to be able to help them,” McBryde said. “We’re
really trying to bridge the gap between the customer and the
Aside from the four stores, the market will also provide
community workshops, including gardening, culinary and wellness
instruction among other activities.
The market will be having its grand opening July 16 to 18.