The results of the Fort Collins 2003 Citizen Survey are in, and
based on the findings, residents expressed community appreciation
for its small-town “feel,” but expressed dislike of traffic and the
cost of living.
Among the respondents, 65.2 percent disliked the amount of
traffic in the city, and 23.8 percent of respondents reported they
disliked the cost of living in the city.
Vantage Marketing Research, Inc., conducted the survey and
released their findings in a December 49-paged report. The survey
received a 47 percent response rate to the 1,681 qualified surveys
sent via postal mail.
Ron Phillips, the Fort Collins director of transportation
services, said that even though people may dislike the traffic
congestion in the city, voters did not approve transportation
ballot issues in November 2002 and April 2003 to increase the
financing in transportation.
“Traffic seems to be a common concern throughout the country. It
is a concern everywhere,” Phillips said.
Phillips admits that the city has congestion problems at peak
times during the day and week, but insisted transportation problems
in Fort Collins do not compare to other cities.
Despite voters rejecting additional transportation finances, the
Fort Collins City Council recently voted to adopt the
Transportation Master Plan that has been in the works for the last
CSU off-campus students and those in dormitories were among the
785 contributors throughout city limits who answered questions
about city government, services, economics and budget priorities,
among other issues in the survey.
The featured respondents said the most attractive aspects of
Fort Collins are the city’s size, location and people.
Approximately 47 percent of the respondents said that the proximity
to outdoor venues was what they liked most about Fort Collins,
while about 25.7 percent said the small-town atmosphere was what
they most enjoyed.
“Our survey research is varied. We focus on the public sector,”
said Jim Eshelman, president of Vantage Marketing Research, who
also said the survey and report for Fort Collins took about two
months but would not reveal how much it cost the city.
Other clients of Eshelman include the city of Loveland, the
Regional Transportation District and the city of Greenwood Village.
Eshelman said it was important to include CSU students in the
survey because he wanted a proper representation of the
Shandora Levey, a Fort Collins resident for 10 years, said she
has seen Fort Collins grow since she has been here and is, overall,
pleased with the aesthetics and open space in the surrounding area
of Fort Collins.
“Living in Fort Collins gives residents the opportunity to get
away from big city life to enjoy the outdoors,” Levey said.